FLOORA ┃Solid Floor

Ex-display floorboards turn into new gifts for London flooring company

A wooden geometric sculpture resembling a totem pole with a potted plant on top, set against a dark wood paneled wall.

In 2023, London-based flooring specialist Solid Floor invited Christoph Studio—alongside other designers, makers, and artists—to reimagine surplus flooring materials, giving them a second life instead of letting them go to waste. More than a one-off project, the company sought long-term partnerships with creatives who could continuously repurpose their ex-display materials. The resulting works were showcased at RECREATE during Shoreditch Design Triangle. 

View of a wooden parquet floor with a person's black leather shoes and blue jeans visible from a top-down perspective.
A busy street market scene with flower stalls and outdoor cafes, filled with people under colorful umbrellas and awnings, in front of brick buildings with storefronts.

Inspired by Solid Floor’s Columbia Road showroom—set amidst London’s iconic Sunday flower market—Christoph Studio developed FLOORA, a collection of playful plant stands. Designed as small, giftable objects, they offer a light-hearted take on sustainability while transforming otherwise discarded materials into something functional and desirable. The collection features three postures—Walking, Sitting, and Yoga—each made from Solid Floor’s 18mm-thick floorboards, combining a 6mm oak veneer with a 12mm plywood base. 

Three wooden geometric stools with round tops and angular legs, arranged on a white background.
A potted plant with green, curly leaves in a teal and beige pot, positioned on a small wooden stool with a modern, geometric design against a plain white background.
A small potted succulent plant in a yellow and beige pot, placed on a modern, abstract wooden stand against a plain white background.
Indoor decorative plant in teal and tan pot, elevated on a wooden stand with two block supports, against a white background.

The positive responses at RECREATE confirmed the potential of creative-industry partnerships to merge sustainability with design. Shortly after, FLOORA found a home at Epitome on Columbia Road and Bluecoat Display Centre in Liverpool, joining carefully curated selections of contemporary design. 

FLOORA can also be purchased directly here.

Three potted plants in decorative ceramic pots placed on wooden stands, displayed on a table with cardboard boxes in the background at a store or showroom.
Close-up of a wooden object with printed text that reads 'Made from recycled flor boards' and includes logos for 'Solid Wood' and 'Christoph Studio'.
“The FLOORA plantstands are a perfect example of using the whole of the engineered board.  The design elegantly incorporates the top layer of the timber as well as the plywood that is normally not seen when fitted as a floor, highlighting the beauty of both. The idea behind FLOORA’S tread lightly concept aligns perfectly with our Re-create project. ”
— Katrien V., Marketing Manager at Solid Floor

Sitting

A green, curly-leaf plant in a teal pot on a small wooden stand with a round wooden base and two rectangular supports.

Walking

A potted plant with long, thin green leaves on a small wooden sculpture against a plain white background.

Yoga

A small succulent plant in a yellow pot, placed on a minimally designed wooden stand with geometric cutouts, set against a plain white background.